Network VEKA is proud to offer much, much more than marketing support alone. The organisation is well known for its training and qualification opportunities, business planning and administration support, as well as technical, compliance, legal and finance assistance.
Now, Network VEKA has hit the mark once again with a series of sales training events.
Colin Torley, Sales and Marketing Director of The VEKA UK Group, explains: “We’ve run sales training events before and they’ve always been an extremely popular part of our offering.
“We know that our members see the value in this training and the first one has already been well attended with 21 delegates joining us from nine different member companies. We’ve planned another in Reading on November 3rd and a course at Thistle Windows, Aberdeen on November 10th, for our members in Scotland. If all goes to plan, we’re looking to host a couple more in 2016.
“We know that installers are still experiencing change in the way they generate sales leads, with the majority now coming in online. These courses have been designed, in part, to help installers adapt their approach to handling enquiries from different lead sources.
“When Network VEKA was founded, it was to provide a safe, honest and professional alternative to the glut of dodgy, door-to-door double glazing sales people. Now, we often find that installers shy away from sales techniques to avoid being associated with this pushy stereotype. We want to help them use the sales tools that are available to secure sales in a transparent manner and prevent them missing out on valuable opportunities.
“Delegates attending the first course were asked to bring an example quote with them, to compare and discuss with other members. This was a great opportunity for members to learn from each others’ ideas, as well as from our experts.
“The course was designed to cover everything, from ‘how buying habits have changed’ and ‘what effect the internet has in empowering customers’ to ‘how to adapt your approach for different customer types’ and ‘how to close the sale more quickly.’
“The session was rounded off by looking at all the Network VEKA sales tools in detail and examining how to use them to win more work at better prices. Members were given a sales guide to take away and follow for future leads.
“With our support – and with training events like this – members’ sales continue to build year upon year. Network VEKA is the finest installer support offering in the industry, and it’s obvious that we’re doing something right; our members collectively sell £1.2 million per week, and still maintain an outstanding customer satisfaction rating of 97%!”
Sales Manager of Wilson Windows Callum Wilson was one of the members to benefit from the first in this series of sales events: “I really enjoyed the sales training, it was great to meet different people from around the country in the same industry and hear their thoughts and ideas, some of which I could take back with me and implement in our business.
“I also enjoyed going into more depth on Network VEKA which has given me a broader understanding that will add to my confidence when approached by customers. This was my first sales course and it has prompted me to adapt my sales techniques when I’m talking to customers – it was definitely a valuable first experience and I’ll look forward to more in the future.”