A Network VEKA member that investigated how its business would fare without the organisation’s support has returned to the Network fold, praising its many benefits for customer relationships and business development.
Network VEKA was established in response to an industry beset by bad reputations and disreputable operators. Its aim to consistently provide high standards of customer satisfaction through an elite group of strictly-policed member companies has remained staunchly unchanged since its advent in 1996.
A family business, established by two brothers-in-law in 1989, The Door and Window Centre has always relied on word-of-mouth referrals for the majority of its business, receiving an estimated 90% of its trade this way. Network VEKA’s support in marketing efforts was still one of several reasons cited by The Door and Window Centre for its decision to rejoin though, alongside professional advert design and an online price engine – part of Network VEKA’s Web Tools package.
David Sinfield, Director at The Door and Window Centre explains: “The ability for customers to instantly access a ballpark figure for the installation they’re interested in – be it doors, windows or a conservatory – has been particularly useful. The price engine simply requires customers to input the dimensions of the job they have planned, then presents them with three approximate prices, convergent with the different grades of materials we use.
“Many PVC-U companies would love to feature this kind of tool on their website and, as just one aspect of its Web Tools package, Network VEKA has made it easy. When customers contact us with their online quote we’re immediately ‘on the same page’ and can further explore their options from a starting point that we know they’re happy with.”
The company, based in Swanley, Kent, strongly values the reassurance, trust and peace of mind that customers place in the Network VEKA name, and how using the Network’s logo – alongside its own – helps to boost perception of The Door and Window Centre brand.
David continues: “What many don’t realise about Network VEKA is how much behind-the-scenes work it undertakes with member companies to ensure its values and benefits are consistently delivered.
“The encouragement we get as part of the Network VEKA community is fantastic. There’s help and advice with ongoing projects, the monthly audits allow us to provide new and potential customers with feedback from recent installations, and the training support has resulted in all our installers passing the MTC qualification.
“Our customers really value Network VEKA’s insurance-backed guarantees and, what’s more, there’s even support from the Network to help customers complete the forms correctly – ensuring they’re covered and we have our feedback. Network VEKA has been doing this for a long time and, as far as we’re concerned, they’ve got the formula just right."
Pictured L – R: Christina Critcher, Matt Bettles, Antony Bettles, David Sinfield